In November 2021, Justin Bieber partnered with the virtual entertainment company Wave to provide fans with a free and live performance, titled Justin Bieber - An Interactive Virtual Experience. Transformed into a digital avatar, Bieber performed his number one album, ‘Justice’, for the first time in the metaverse. Animatrik’s state-of-the-art technology and performance capture team tracked Bieber’s movements using cutting-edge, real-time performance capture technology – the data directly driving the singer’s CG counterpart.
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