In November 2021, Justin Bieber partnered with the virtual entertainment company Wave to provide fans with a free and live performance, titled Justin Bieber - An Interactive Virtual Experience. Transformed into a digital avatar, Bieber performed his number one album, ‘Justice’, for the first time in the metaverse. Animatrik’s state-of-the-art technology and performance capture team tracked Bieber’s movements using cutting-edge, real-time performance capture technology – the data directly driving the singer’s CG counterpart.

While the extraordinary circumstances of the past few years have brought unforeseen difficulties to us all, the ingenuity of creators within the space shined through, with mixed-reality performances, digital doubles, and outstanding visual effects occupying the spaces left vacant from live programming.

Animatrik’s state-of-the-art technology and performance capture team in LA set the scene for the virtual concert with Pentakill, with the movement of real musicians tracked using cutting-edge, performance capture technology.